our customer, The Environmental Fund for Lebanon (EFLGTZ) asked for a poster and flyer to educate the citizens of Aytaroun about waste sorting, recycling, and composting.

more than that. we wanted to create a behavior change. instead of just telling people what’s the best way to go about things, we wanted the kids at school to take action in their homes. we wanted them to start the sorting from their homes. and posters don’t appeal to kids. kids like to interact and create.

we proposed, designed, and implemented an interactive sticker-poster. a poster where children could peel off various waste items scattered on the floor, and stick them inside either the organic bin, or the non-organic bin. the kid in the poster is saying: “help me stick these stuff inside the right bin because i don’t know. i’ve started with the cheese, where do i put the water bottle?”.
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all illustrations by hanane kaï

Aytaroun waste management stickers

waste management for kids

after all the waste has be stuck inside the right bin, we ask the children to peel off the organic wastes bin and stick it on a bin in their home for organic wastes. same thing for the non-organic. this appeals to children because they like to showcase their work, and this gives them the perfect opportunity.
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waste management for kids

Aytaroun waste management stickers

after the kids have already put aside 2 bins and stuck their masterpieces on, we targeted the parents with a brochure. a brochure that talks to the older age group. this way we entered the home from 2 fronts, and raised the chances of a long term behavioral change.
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Aytaroun waste management flyer

Aytaroun waste management flyer

the municipality of Aytaroun also goes the last mile, and is dedicated to collect all sorted waste from the homes. these are then taken to its sorting and recycling plant.

P.S.: do you guys like it? if you do just say: “i like it”. if you don’t, what do think? what could we have done better? thanks for letting us know. love