Great Viral Marketing!  and free font download.

Two typographers ( Pierre & Damien / plmd.me ) and a pro race pilot (Stef van Campenhoudt) collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc ) – text taken from here

Download the font here: nl.toyota.be/iqfont