since there’s that perfectly intriguing blog post entitled: “the one with the personal secret behind the createseats initiative.” why not complete the story with the making-of, by .:there for design…
and this is how it all started (of course after it all really started in that other blog post). i’ll explain with a question: “why does an ostrich put its head in the ground?”
most people would say:
“because she’s afraid…”
“because she thinks that if she can’t see the enemy, then the enemy can’t see her…”
that’s absolutely not true. an ostrich doesn’t put its head in the ground. but when she sleeps, her neck relaxes, and she lays her head on the ground. this gives the the impression that the head is in the ground.
but it doesn’t matter. since most people perceive it as shame or fear, that’s good enough. and that’s why “lamiss” is a perfect representation of the feeling people get when they give those lame, passe-par-tout gifts. the feeling the createseats initiative is trying to replace with the feeling of appreciation and gratitude. the initiative that empowers you to spark inspiration into gifting, and kiss lame gifts goodbye!
here’s action. the first sketch by hanane kai. the one we pitched the concept with. we could’ve just used this one. what do you think?
the second sketch illustration by david habchy. great illustration which helped us push the concept even further. it helped us figure out the key points we needed to keep in mind. these points are: the visual is going to be dissipated mostly via internet. so it’s going to be viewed in a small scale most of the time. this means that the major elements need to be bigger. like the head & hole, the wings, the gift.
and david got too busy with projects and the 2 books he’s working on. one of them is “7altabiss 7altabiss” by rania zaghir and himself. to be launched in biel during the book fair on the 14th of december 2009 from 6-8 pm. here the link to the invitation of the book:
so hanane and i went on to create the visual below. and the rest of the post is the how. how we created “lamiss” the ostrich, the set, the photography session, and the retouching.
william in the midst of the creation mess.
the feathers, the dried fruits, the tree leaves, the flowers, and everything that came to be “lamiss”.
the weird dried fruit that made the body of “lamiss”. just one piece, comes with a neck too.
a bunch of red, orange, and white PUNKS watching over the creation set, as we get some rest. all with an orange hair style.
william puzzled about how to make a mini feather (the so called wing) carry the gift. a thousand times heavier than the feather carrying it?!
below: the infamous gift. that same lame one, by that same ashamed ostrich! yup “lamiss!”
william trying out the heels (violet leaves actually) on “lamiss”. it’s a perfect fit for such a small foot size.
the head. carved from some kind of nut found in the mini public garden facing the jounieh municipality, next to our studio. later filled with hot glue to make the eyes bulge out. the iris is later digitally colored in black.
lights and flashes in place. and if you notice the wooden columns with the metal structure. this structure holds “lamiss” in place. you didn’t expect her to stand all by herself did you?
close-up of “lamiss”. in an effort to give her a little volume, some additional feathers where being tested on the body.
the hole was made out of modeling clay, smoothed out on the white background. you can notice also that the eyes are just white hot-glue. no black yet, and still creepy. the wing turned out to be pretty good.